You have poured your heart, soul, and countless cups of coffee into your small business. You turned your passion into a daily hustle and took your leap of faith into the business world.
You’re not just a business owner; you’re a dream chaser, a risk-taker.
But you’re missing out if your potential clients don’t know about the magic you’re weaving behind the scenes.
It’s time for authentic, heartwarming, and conversion-boosting tales that showcase how you transformed clients into loyal fans.
Testimonials play a pivotal role in the success of your business. Why? They provide valuable information that future clients need to decide whether they want to work with you.
Testimonials (aka social proof) are more than words on a page—they are your brand’s best trust-building and credibility tools.
Another perk is receiving valuable feedback on how your business is perceived. Do you need to change your services, processes, or staff? Can you implement changes that will enhance efficiency? What can you continue to do or invest in to provide the best client experience?
Feedback from your clients bridges the gap between uncertainty and confidence, so you connect with your ideal clients.
To collect compelling testimonials, you need ask the right questions. Your questions should resonate with both your business and your clients.
Here are a few sample questions to consider for your testimonial requests:
Looking for more testimonial ideas? Download my free guide “The Art of Testimonials!”
There are various ways to collect testimonials, including:
Leverage the client’s excitement right after a sale to request a review or feedback.
Set up email automation for testimonial requests. Automation benefits both you and the client. You can time the email based on the sale or service, ensuring clients can respond at their convenience.
Add QR codes to invoices, thank-you cards, business cards, and more. These codes can lead clients to a survey or your authentic Google Review link on your Google Business Profile.
Send personalized text messages asking for reviews. Timing is key; send the request soon after the experience before enthusiasm wanes.
Include testimonial requests in post-purchase or post-service surveys. This is particularly helpful if you are gathering data about a specific service or looking to learn more about the overall experience.
Many clients are comfortable and prefer video testimonials to share their feedback. Companies like Boast, Testimonial Hero, and Storyprompt offer video testimonial services (no affiliation). Plus, you can provide clients with questions in advance to guide the conversation.
Engage your audience by sharing success stories and asking for testimonials during specific campaigns.
Google Reviews are one of the most vital forms of social proof you can have. Request reviews using your unique Google Review link to ensure authenticity. Be sure to adhere to Google’s policies—read here for more on review gating.
To make the most of your testimonials, consider transforming them into concise, impactful snippets. These snippets are like movie trailers for your brand, leaving readers wanting more while conveying your service’s value and satisfaction.
Once you receive information from your client and you’ve selected snippets, choose the type of testimonial that will showcase your brand’s value the best.
Some types of testimonial options include:
Testimonials are your secret weapon for authentic insights into the real-world experiences of working with you and boosting your business’s reputation.