Blog post length is a question that presses on the minds of many business owners. The right blog post length is critical for search engines and engaging readers.
At a time when attention spans are shortening, it’s tempting to create shorter posts. However, longer and more informative posts are best for blog posts.
Balancing consideration for an optimized blog post length that enhances your website’s SEO performance while keeping your audience engaged can be overwhelming.
Understanding the relationship between word count and SEO is essential. While there’s no one-size-fits-all answer, search engines tend to favor longer content when it provides value.
After researching your keywords and topic, list what phrases or words you want to include in your blog. Also, create a list of internal or external links that support the content.
As you begin to structure your content, you will likely find that your word count is higher than anticipated. Posts become longer when they incorporate keywords, phrases, internal and external links, and other SEO elements.
The more relevant, helpful content you provide, the more value you provide to your readers while enhancing your ranking potential.
Content organization, such as the use of headings, subheadings, and listicles, improve the user experience. To keep readers engaged, ensure the content is scannable and flows in a logical format.
For example, don’t be intimidated by white space. When you incorporate space between elements and sentences, the reader quickly scans and finds the desired content for which they are searching.
The purpose of the content guides the choice of post length. Begin by determining the goal of your blog post.
For example, are you providing instructions on how to complete a task? Are you providing a top-ten list for readers to consider before purchasing a service or product? Or is the post focused on entertaining readers or shedding new insights?
Providing specific instructions may create a lengthy post of valuable content, while a top-ten list may be more straightforward. Opinion pieces may vary in length based on the topic’s relevance at publication time.
If you are a seasoned blogger, examine the expectations that you have set for your readers. In other words, your readers may be confused or disappointed if you typically write 1,500 word blog posts but suddenly produce a few that range between 300 and 500 words.
It’s helpful for new businesses to complete competitor research to understand what readers are used to seeing in that industry. For example, most posts will be 1,500 words or more in copywriting. Attracting new readers away from established blogs is much more likely when you exceed the typical word count.
Short blog posts, often up to 500 words in length, are concise and to the point. They provide a quick and easily digestible read, catering to busy readers who seek instant information or updates. These posts typically lack extensive details, making them ideal for sharing brief announcements or industry news.
Short posts offer multiple advantages for businesses seeking an active online presence. They ensure improved readability, with content that can be scanned in seconds, making it easier for users to find the information they need quickly.
Often, such posts convey time-sensitive information, such as event announcements or breaking news. Their brevity also encourages higher click-through rates and social media sharing, a vital aspect of modern content promotion.
Medium-length blog posts, typically ranging from 800 to 1200 words, offer a balance between depth and conciseness. They are perfect for delivering valuable insights and detailed information without overwhelming your audience. These posts are often used for how-to guides, product reviews, or thought leadership pieces.
Medium-length posts hit the SEO sweet spot, offering enough content to satisfy search engine algorithms while engaging readers effectively.
Their extended length lets you comprehensively cover a topic, establishing your authority within your niche. This balance helps keep readers on your page, reducing bounce rates, and potentially boosting conversion rates.
Long-form blog posts that exceed 1,500 words are the cornerstone of content marketing strategies for many successful businesses. These posts dive deep into topics, providing in-depth analysis and extensive information to educate and engage the audience.
Long-form posts offer superior SEO performance because they provide helpful, relevant content that often ranks for long-tail keywords. They are instrumental in establishing thought leadership and domain authority, setting you apart from competitors.
To create long-form posts effectively, thorough research and citations are essential. Managing reader attention throughout these lengthy articles is crucial, achieved by using clear and engaging writing and strategically placed visuals.
Short, medium, and long-form content have their place in any effective SEO strategy. Each length offers distinct advantages, catering to different objectives and audiences.
If you’re starting out, consider medium length blog posts of 800 words or more. As you gain confidence or as you see the need to boost that number based on your competition, you can adjust the word count.
The two most important takeaways are: 1. Start now. Don’t delay—start building your online credibility today; and 2. Quality content is the cornerstone of online success.
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background & credentials
I created TBW to help small businesses find the right words and website platform to create a sustainable website presence.
After launching in 2020, it became clear that my clients often need more than website copy and content—they also need an affordable, effective website solution between DIY website builders that don't perform and custom websites that are expensive (and rightly so!).
So I expanded my copywriting business to include website design as an add-on to website copywriting, so you can maximize your marketing dollars.
the bonus writer